Vircell - Our Sales & Marketing Team

Rodriguez, Julio; MBA

Mr. Rodriguez joined Vircell in May 2007 as responsible of the International Sales and Marketing Dep.  His profile is guaranteed by his 19 years of professional experience working for prestigious mass market and pharmaceutical multinational companies such as Schering-Plough, Bayer AG, Colgate-Palmolive, Avon Products, where he occupied important and relevant positions in their Marketing and Sales Departments. He is in charge of leading Vircell’s international image and develop positioning strategies in order to take Vircell into the next level as a global player.

Julio earned an Executive MBA from Instituto de Empresa. He holds a Master Degree in Business Administration (UNIMET) with a major in Business Management; also a post grade degree in Marketing Management (UNIMET). B.Sc. Industrial Engineer (UCAB/UVIGO). He has lived and worked in Latin America, USA and Spain.

Cobo, Eliezer

Ms Cobo joined the company in 2001. She started as assistant for the Export Department, becoming responsible for the improvement of the logistics and international supply chain processes during her first years, combined with a client’s portfolio. She has now achieved and developed Vircell’s presence in countries such as: China, India, Poland, Malaysia, Italy, Portugal, Australia, Korea and many others.

Eliezer has a Degree in English Philology at the University of Granada, and has courses as “Superior Course in Strategy and Management in International Commerce” endorsed by the Spanish Foreign Office; “Sales Techniques” and many others. Apart from Vircell, she has worked for other companies carrying out tasks always related to the international trade. She was named by a Public Andalusian Institution to create and establish the international Sales Department in a private company (Food sector) .

Apart from Granada and other cities in Spain, she also lived and worked in UK.

Neira, Benigno

Benigno Neira joined the company in 2007, with his objective being to impulse our sales in Latin America and North of Africa.

Benigno completed his studies at the Faculty of Pharmacy of the University of Granada. He has wide experience working in clinical analysis laboratories, as well as commercial departments in Spain and USA, working for companies specialized in Molecular Biology and Urianalysis. He was also product specialist for IRIS products.

Before joining Vircell, he lived in Los Angeles (California) where he worked for an American company as Sales Representative for Latin America and Canada.

Serrano, Antonio

Antonio joined VIRCELL in January 2008, to strengthen our presence in Middle East and part of Europe.

Mr. Serrano holds a degree in Economics at the University of Granada; he has previous international experience in different sectors (consultancy, agri-food and consumer goods industries) specialized in foreign trade operations.

Previous to Vircell, Antonio lived and worked in Spain, United Kingdom (Erasmus), Venezuela (ICEX) and Portugal.

Altuzarra, Laura

In 2002 Laura joined the company to create the Marketing Department and support the Sales Team. From the beginning she has carried out market researches, development of the company image (corporative identity), organizational communication and internal marketing.

She has Degrees in Administration and Management and in Research and Marketing Techniques at the University of Granada. Laura has previous professional experience in Consulting Services and Communication and Advertising agencies. Moreover, she has training in graphic design, webs Design and photography. 

Before she started to work at Vircell, she has the opportunity of acquiring experience in other countries as USA and Holland.